Sunrise Ins at Thaifex Exhibition 2023: A Transformative Journey

Sunrise Ins embarked on a transformative journey at the Thaifex Exhibition 2023, held at the Bangkok International Trade & Exhibition Centre. The event, spanning from 23^rd to 27^th May, with the participation of 78,764 individuals and 3,034 exhibitors from around the world, marked a significant milestone in our pursuit of excellence, sustainability, and innovation in the global rice and agricultural product market.

According to assessments by Thai media outlets such as Nation Thailand, Asia Food Journal, Bangkok Post, Meetings & Conventions Asia, Thaifex – Anuga Asia 2023 is considered the largest specialized trade show for food and beverages in the region. The exhibition is organized annually by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse Company.

Our booth at Thaifex 2023 stood as a beacon of innovation and quality. Sunrise Ins has consistently brought vibrant, eye-catching red aesthetics to trade fairs, which have become a recognizable and iconic feature of the brand. The distinctive Vietnamese Ao Dai customized with the Sunrise Ins product name not only adds a unique charm but also makes it effortless for customers to identify and locate their desired products. The imagery of Sunrise Ins' young ladies donning the traditional red Ao Dai has garnered admiration and affection from customers, leaving behind lasting memories and emotional connections.

At Thaifex, Sunrise Ins made a significant mark by setting up two booths in different areas, Rice Stand No.8 – X29 at Hall 6 and Agro Stand No.6 – H07 at Hall 8. This strategic move showcased Sunrise Ins's expansive growth, reflecting our readiness to accommodate thousands of visitors in both spaces. Visitors had the opportunity to explore a wide array of Vietnam's rice varieties, including strategic types catering to global food demands. Additionally, Sunrise Ins showcased various agricultural products such as rice paper, rice vermicelli, coffee, cashew, pepper, cassia, star anise and more, leaving no stone unturned in presenting their diverse offerings to the attendees. The presence in two different halls demonstrated Sunrise Ins's commitment to expanding their reach and engaging in fruitful collaborations.

Golden Calf, exclusive premium brand, a proud creation of Sunrise Ins. With a commitment to delivering prestigious, high-quality, and healthy food, Golden Calf has become a trusted global brand. Founded with a mission to provide premium market with delicious, fragrant, and healthy rice, alongside high-quality Vietnamese agricultural products. At this juncture, we eagerly anticipate the opportunity to expand our network of exclusive distributors into new territories. This endeavor isn't just for us; it's an opportunity we're excited to share with every visitor who graces our presence.

Our team actively engaged with visitors, industry experts, and potential partners. Through informative discussions and knowledge-sharing sessions, we demonstrated our commitment to continuously strive for improving the quality of our products with the good price as well as the services delivered to our customers. These interactions not only enhanced our network but also gain valuable insights into our customers’ requirements. Understanding the needs and preferences of our customers is essential for us to enhance our products and services continuously.

Sunrise Ins's efforts at Thaifex 2023 were met with widespread acclaim. Our commitment to quality, innovation, and sustainability resonated with visitors, earning us recognition as a reputable company in the rice industry.